Glossary

Every term + acronym used across the playbook.

• DAS — Diversified Authority Stack. Builds a "pillow" of generic-anchor backlinks for natural ratios + entity recognition. See DAS.
• RD100 — Referring Domain 100. Wizard targeting ~100 referring domains/run; strip the Authority Links node. See RD100.
• GBP Blast — Pushes backlinks to a Google Business Profile via a fixed network. See GBP.
• GBP Sniper — Companion to GBP Blast, different mechanism, runs alongside.
• Zero to Hero — New-client kickoff wizard: DAS + 4 Dedalus + 4 Hercules (on-screen spelling, Session 1, is "Dedalus," not the transcript's phonetic "Delaus"). See Zero to Hero.
• Domain Authority Stacking — Wizard that pumps plain URL anchors (no keywords) to fix over-optimized profiles.
• Elias Cloud — Diagram template mapping 5+25+125 cloud sites across 3 tiers. See Cloud.
• Cloud Blog — One NEO cloud-blog config = one site per connected cloud API. With 12 APIs, "one cloud blog" = 12 sites.
• Cloud Bucket — NEO term for cloud sites (S3, Backblaze, etc.) holding HTML files that act as backlink sources.
• Reverse Sink-or-Swim — Greg Morrison's rule: keyword in BOTH the page title AND the URL.
• Knowledge Graph — Google's entity recognition. Goal: get Google to recognize the brand name as an entity, not just a string.
• Entity — A thing Google recognizes in its knowledge graph (place, org, concept), distinct from a keyword string.
• Machine-Readable ID — Google's /m/... identifier for an entity, found in knowledge-panel page source. The precise way to tell Google which entity you mean. See Entities + schema.
• About / Mention Schema — Schema nodes declaring what a page is about vs mentions, each citing entities. The payload that ranks pages on schema alone.
• significantLink — A schema.org property Google reads as a backlink; surfaces in search. Point cloud-page significantLinks at client money sites.
• Entity Fracture — When Google can't tell which location belongs to which brand because schema is broken. Fix with Organization → LocalBusiness hierarchy.
• Content Bucket — NEO's content pool for articles. ONE per client/niche, not per keyword. See Content buckets.
• SpinTax — {this|that|other} syntax for spun-text variants.
• Q&A Paragraph Format — Sentence 1 answers, 2 sources, 3 applies. Triggers PAA + AI citations. See Get cited by AI.
• PAA — People Also Asked, the question accordion in Google SERPs.
• OG Tag — Open Graph tag. Drove the old "use page title as primary anchor" advice.
• NAP — Name, Address, Phone. Local SEO baseline.
• Exact-Match Domain (EMD) — Domain that is the target keyword. Ranks well now; needs DAS anchor pillowing. See Network safety.
• Own the Racecourse — James Schramko's rule: own your platform/hosting/domain; never depend on (or seize) someone else's.
• Sonic — Ravik's AI web builder that drives Claude in the terminal. See Build stack.
• Codex — ChatGPT's coding agent; Clint's preferred tool for SEO scripts.
• TextRazor — Free entity-extraction tool.
• Knowledge Graph API — Google Cloud API returning entity data + machine IDs. Use the Enterprise one, not the deprecated one.
• TSD / Turbo Subdomains — Garrett Alcott's auto-publishing subdomain-network tool.
• GSA — GSA Search Engine Ranker. Tier-5 link tool. Never on client sites.