Weekly GBP cadence

The once-a-week maps loop that generates the phone calls.

The high-frequency loop. Once a week, every active client in active push. This is where the agency's money comes from.

The loop

1. Rerun the grids. Open each client's GBP grid in NEO, hit Rerun (costs credits, accept it). Don't trust the color legend — click in for actual numbers. A "5" can show green and not be 3-pack. Read the live stat band (e.g. 3-PACK 10% / 4-10 RANK 0% / 11-20 RANK 90% = pin buried, blast it).
2. Pick the weak keywords. Flag the red ones that also have real buyer demand. "LinkedIn headshots" yes; "team headshots" no (companies hire their own). Prioritize 3–4 to rotate.
3. Run a single-keyword GBP Blast. NEO → Wizards → GBP Blast → select the client's Project → their GBP → one keyword as the primary anchor (just "LinkedIn headshots," no "near me," no variations). For the heatmap, pick the grid spec Grid 9×9 [2.5 km spacing] (a 9×9 grid, 2.5 km between points). The map can absorb concentrated single-keyword anchors; your money site cannot.
4. Run GBP Sniper alongside on the same weekly cadence while in active push.
5. Rotate weekly: wk1 "LinkedIn headshots," wk2 "professional headshots," wk3 "commercial photography," wk4 rerun grids + add any keyword that slipped. ~4 blasts/month, all sharing the core noun + niche differentiation. NEO auto-pushes to your weakest pin and ignores all-1s pins.
6. Review GSC for pages ranking 11–25 → feed them into the Publish triage.

Notes

• One map per city. A Phoenix map won't rank you in Scottsdale — make a separate Scottsdale map.
• Near-perfect grids and clients already at top-3: don't keep working them weekly. They move to once-a-month maintenance — see Monthly cadence.

Then next

Run this loop weekly while the client is in active push. The moment their grids hold consistent top-3 across your priority keywords, drop them out of this loop and into Monthly cadence.

Go deeper

• GBP Blast + Sniper manual — the full reference: grid mechanics, why one keyword, Sniper, coverage refinements.
• Publish a page — where the GSC 11–25 pages go.